Agenda
Wednesday, 8th October
Add to Calendar17.30 - 18.00 - The Glasshouse: Book Exchange
18.00 - 18.30 - The Glasshouse: AI and Terrorism
Learn how AI is being utilized to find people at risk of being radicalized online and the process to anti-radicalize them, at scale through targeted advertising.
Speakers:
Vidhya Ramalingam, CEO + Founder, Moonshot19.00 - 22.30 - The Glasshouse: Dinner
Thursday, 9th October
Add to Calendar07.15 - 08.00 - Spin Studio: Optional Spin Class
Please show your interest in taking part in the RSVP info form and we will try our best to secur you a spot
09.00 - 09.45 - The Glasshouse: Breakfast
10.00 - 10.20 - The Glasshouse: Welcome and Set Up
What can you expect from the day ahead?
Speakers:
Anastasia Leng, CEO and Founder, CreativeX10.25 - 10.55 - The Glasshouse: The Industry Landscape.
I frequently get the question: “What’s going to change in the next 10 years?”. I almost never get the question: “What’s not going to change in the next 10 years?
11.00 - 11.45 - The Glasshouse: Content 2.0.
Content production is evolving, and moving beyond the traditional means of control. How have marketing leaders navigated the injection of AI into their content production streams, and how are they evolving creative scoring to uncover deeper insights from a larger volume of content?
Speakers:
Nathan Cook, Joe Harper, Olya Dyachuk and Jayme Herve Azevedo11.45 - 12.15 - The Glasshouse: Morning Break
12.15 - 12.45 - The Glasshouse: Can I have your attention?
How do you ensure you’re building ads to capture and retain attention, and that those learnings are being applied at scale?
Speakers:
Alessandro Gozzo, Mariama Kamanda, Sapphire Yi Dyer12.45 - 13.45 - The Glasshouse: Lunch
14.00 - 14.30 - The Glasshouse: Agency Agony Aunt.
Over the last 70 years, the giant agency model has disintegrated. Understand why the system is broken through a Q+A with folks who used to work in agency land.
Speakers:
Olya Dyachuk, Kyle Shank, Jenny Bullis14.30 - 15.00 - The Glasshouse: Bridging the Gap.
Connections between creative and media agencies, and brands and agencies, are fraught and complicated. Learn how Mondelez has brought visibility to their agency ecosystem, and unlocked insights at scale.
Speakers:
Laetitia LaCoeur, Anastasia Leng15.00 - 15.30 - The Glasshouse: Afternoon Break
15.30 - 15.50 - The Glasshouse: Managing the Change.
Ultimately, it’s about bringing the org along for the ride. What lessons did Kyle Shank take from his time at one of the world’s largest CPG companies?
Speakers:
Kyle Shank16.00 - 16.30 - The Glasshouse: Creative Campaigns.
How CreativeX works from idea, to production, to media activation, and improves that feedback loop, to drive creative excellence across your entire digital ecosystem.
Speakers:
TBC16.30 - 17.00 - The Glasshouse: What’s Next?
What can you expect from CreativeX?
Speakers:
Anastasia Leng18.30 - 19.30 - Electric Cinema: The Marketing Effectiveness Book.
In conversation with award winning author Sorin Patillinet.
19.00 - 19.30 - Fancy Farm: Dinner
Friday, 10th October
Add to Calendar08.00 - 12.00 - Check Out
Check-out on Friday is at 12 PM, but you are welcome to use the fantastic Soho Farmhouse facilities for the rest of the day. For breakfast, we suggest either enjoying it in your room, grabbing a quick bite at Blakes Bakery, or having a sit-down meal in the Main Barn.
Travel / Getting There
By Train
The nearest train station to Soho Farmhouse is Charlbury, which is a 70-minute direct train journey from London Paddington. If you submit your arrival time at Charlbury station, CreativeX can arrange a taxi transfer for you from the station directly to Soho Farmhouse, which is approximately 20 minutes away.
By Car
You are welcome to drive and park at Soho Farmhouse for the duration of your stay. Please let us know your approximate arrival time and car registration plate so we can give a heads-up to the reception team.
The farm is an approx 1 hour 25 minute drive from London Heathrow if you are arranging your own transfers on arrival to the UK.
Soho Farmhouse Map
FAQ’s
What do I do on arrival at Soho Farmhouse?
On arrival to the welcome hatch, the team will check you in on their systems and guide you to the front gate reception where a transfer float will take you and your luggage up to the main club reception. A member of the CreativeX team will be in the Club Reception to help you get checked in.
What time is accommodation check in and check out?
Check in is at 4pm and checkout time is 12pm but you are welcome to stay and enjoy the Farmhouse facilities all day on arrival and departure day!
What time do I need to arrive?
Our first item on the agenda is 5.30pm so please feel free to arrive whenever suits you.
What is the dress code at Soho Farmhouse?
Soho Farmhouse is a club for creative, like-minded people and they have a relaxed dress code. Come as you are!
How do I get on the WiFi?
WiFi: sohohouse
Password: houseseven
Can I take photos of the event and post to my socials?
Please feel free to share your experience from the event with your network, but remember that some content is confidential and should not be distributed. Soho Farmhouse have a strict policy on photography, guests are not allowed to take photos of other guests or the public spaces. Photography is allowed inside your accommodation and our private event spaces.
I’m doing the spin class on Thursday morning, where is the spin studio located?
Please head to the Boathouse reception and the team will direct you downstairs to the spin studio.
Where is the Glasshouse located?
The Glasshouse is located a 2 minute walk away from your Piglet accommodation, please see map here in Farmhouse Info.
What do I need to bring with me for Thursday’s content sessions?
We’ll be using workbooks corresponding to the sessions. No need to bring laptops/iPads, but if you’d like to use them to take notes please feel free.
Do I need to prepare any questions or content in advance?
No! If you’re involved in running a session, the CreativeX team will have been in touch. Otherwise, no preparation needed.
If I have any specific needs or questions about the event, who should I reach out to?
Logistical questions can be directed to georgie.davis@creativex.com, if you have a question about a specific speaking moment or agenda item, please reach out to isobel.bruce@creativex.com